Jaci* is a product designer with over a decade designing for web and apps, turning complex challenges into simple, intuitive products.

* Recently moved back to New Zealand from London

Selected Work

DC THOMSON

2024-2025

SHIPPED

From buried feature to doubled engagement

How structured discovery across two news brands lifted weekly puzzle engagement by 129% and 122%.

DC THOMSON

2024-2025

SHIPPED

From buried feature to doubled engagement

How structured discovery across two news brands lifted weekly puzzle engagement by 129% and 122%.

DC THOMSON

2024-2025

SHIPPED

From buried feature to doubled engagement

How structured discovery across two news brands lifted weekly puzzle engagement by 129% and 122%.

ETX CAPITAL

2021-2022

SHIPPED

Transforming the ETX Capital brand to OvalX

Helping ETX Capital rebrand to OvalX, uniting mobile apps, web, emails, and presentations under a fresh, innovative brand.

ETX CAPITAL

2021-2022

SHIPPED

Transforming the ETX Capital brand to OvalX

Helping ETX Capital rebrand to OvalX, uniting mobile apps, web, emails, and presentations under a fresh, innovative brand.

ETX CAPITAL

2021-2022

SHIPPED

Transforming the ETX Capital brand to OvalX

Helping ETX Capital rebrand to OvalX, uniting mobile apps, web, emails, and presentations under a fresh, innovative brand.

ETX CAPITAL

2018-2020

SHIPPED

Supporting ETX Capital through a shift in strategy

Strategic redesign of the ETX Capital brand, modernising the brand and expanding their target audience

ETX CAPITAL

2018-2020

SHIPPED

Supporting ETX Capital through a shift in strategy

Strategic redesign of the ETX Capital brand, modernising the brand and expanding their target audience

ETX CAPITAL

2018-2020

SHIPPED

Supporting ETX Capital through a shift in strategy

Strategic redesign of the ETX Capital brand, modernising the brand and expanding their target audience

QUEEN MARY UNIVERSITY

2023

CONCEPT

A student accommodation that focuses on holistic living

Building Hyve to be a nurturing, community-driven student home, designed to foster personal growth through co-living.

QUEEN MARY UNIVERSITY

2023

CONCEPT

A student accommodation that focuses on holistic living

Building Hyve to be a nurturing, community-driven student home, designed to foster personal growth through co-living.

QUEEN MARY UNIVERSITY

2023

CONCEPT

A student accommodation that focuses on holistic living

Building Hyve to be a nurturing, community-driven student home, designed to foster personal growth through co-living.

WEALTHMASTER

2023

CONCEPT

Automate portfolio construction from a financial goal

Helping WealthMaster revolutionise financial management

WEALTHMASTER

2023

CONCEPT

Automate portfolio construction from a financial goal

Helping WealthMaster revolutionise financial management

WEALTHMASTER

2023

CONCEPT

Automate portfolio construction from a financial goal

Helping WealthMaster revolutionise financial management

LAWSEEK-O

2023

CONCEPT

Making legal information accessible with AI

Helping LawSeek-O bridge the legal information gap by using AI to simplify complex legal concepts in an accessible app.

LAWSEEK-O

2023

CONCEPT

Making legal information accessible with AI

Helping LawSeek-O bridge the legal information gap by using AI to simplify complex legal concepts in an accessible app.

LAWSEEK-O

2023

CONCEPT

Making legal information accessible with AI

Helping LawSeek-O bridge the legal information gap by using AI to simplify complex legal concepts in an accessible app.

© 2026 Jaci Aricheta. All Rights Reserved.

© 2026 Jaci Aricheta.

All Rights Reserved.